Count the number of accesses from your company's official Twitter account in order to grab the next campaign subject.

  |  By installing the Access tracking tags to the tweet, it is possible to grasp the popular products and services.   | https://www.rainbow-link.com/marketing_article5.htm

By installing an "Access tracking tag" to the tweet, it is possible to grasp the popular products and services.

At first, please read the article below:

Make sure what you prepared at this stage,

  • Your company's official Twitter account
  • The webpage you'd like to show potential customers
  • Tweet

In the "URL of the page you want to show potential customers" of the tweet, set up a "access tracking tag".

The Format:

URL + ?tw

for example:

https://www.Rainbow-Link.com/marketing_article5.htm?tw

When the URL added the "access tracking tag" is clicked, the access-log is recorded in your web-server's access log.

If you use an Apache web server, the log will be recorded like this:

  • 0:?tw 12.345.678.901 - - [11/Oct/2015:17:13:04 +0900] "GET /marketing_article5.htm?tw HTTP/1.1" 200 3165 "-" "Hogebot/1.0"
  • 0:?tw 23.456.789.012 - - [11/Oct/2015:17:13:04 +0900] "GET /marketing_article5.htm?tw HTTP/1.1" 200 3165 "-" "Mozilla/5.0 ()"
  • 1:?tw 45.678.901.234 - - [11/Oct/2015:17:13:04 +0900] "GET /marketing_article5.htm?tw HTTP/1.1" 200 3165 "-" "Hogetech-urllib/1.1"
  • 2:?tw 56.789.012.345 - - [11/Oct/2015:17:13:09 +0900] "GET /marketing_article5.htm?tw HTTP/1.1" 200 3165 "-" "Mozilla/5.0 (Macintosh; Intel Mac OS X 10.9; rv:28.0) Gecko/20100101 Firefox/28.0 (HogeProxy/1.1; +http://hogehoge.com/browserhoge)"

In order to count the accesses from your tweets added the "access tracking tags", use a free online tool below.

"Access-Tracking-Tags Totalizers of the Rainbow-Link"

How to use the result of the tool above.

Which webpage did draw the most access?

You can grab the most popular service/product.

Which tweet did draw the most access?

You can grab how/what-kind-of/when you should tweet.

What item name or service name did draw the most access?

You can grab the name of the most popular product/service, and you can set up marketing strategy and SEO strategy in order to do the next campaign.