Count the number of accesses from your company's official Twitter account in order to grab the next campaign subject.

By installing the Access tracking tags to the tweet, it is possible to grasp the popular products and services.

By installing an "Access tracking tag" to the tweet, it is possible to grasp the popular products and services.

At first, please read the article below:

Make sure what you prepared at this stage,

  • Your company's official Twitter account
  • The webpage you'd like to show potential customers
  • Tweet

In the "URL of the page you want to show potential customers" of the tweet, set up a "access tracking tag".

The Format:

URL + ?tw

for example:

https://www.Rainbow-Link.com/marketing_article5.htm?tw

When the URL added the "access tracking tag" is clicked, the access-log is recorded in your web-server's access log.

If you use an Apache web server, the log will be recorded like this:

  • 0:?tw 12.345.678.901 - - [11/Oct/2015:17:13:04 +0900] "GET /marketing_article5.htm?tw HTTP/1.1" 200 3165 "-" "Hogebot/1.0"
  • 0:?tw 23.456.789.012 - - [11/Oct/2015:17:13:04 +0900] "GET /marketing_article5.htm?tw HTTP/1.1" 200 3165 "-" "Mozilla/5.0 ()"
  • 1:?tw 45.678.901.234 - - [11/Oct/2015:17:13:04 +0900] "GET /marketing_article5.htm?tw HTTP/1.1" 200 3165 "-" "Hogetech-urllib/1.1"
  • 2:?tw 56.789.012.345 - - [11/Oct/2015:17:13:09 +0900] "GET /marketing_article5.htm?tw HTTP/1.1" 200 3165 "-" "Mozilla/5.0 (Macintosh; Intel Mac OS X 10.9; rv:28.0) Gecko/20100101 Firefox/28.0 (HogeProxy/1.1; +http://hogehoge.com/browserhoge)"

In order to count the accesses from your tweets added the "access tracking tags", use a free online tool below.

"Access-Tracking-Tags Totalizers of the Rainbow-Link"

How to use the result of the tool above.

Which webpage did draw the most access?

You can grab the most popular service/product.

Which tweet did draw the most access?

You can grab how/what-kind-of/when you should tweet.

What item name or service name did draw the most access?

You can grab the name of the most popular product/service, and you can set up marketing strategy and SEO strategy in order to do the next campaign.