SEO for WordPress site [Part 3]

This is a serial strory of "SEO for WordPress Site": SEO for WordPress site [Part 1] - SEO for Posts-Articles - , SEO for WordPress site [Part 2] - SEO for Pages -, and this aritcle: SEO for WordPress site [Part 3] - SEO for Title -.

In this article, we guided how to do one of the Title-SEOs for your WordPress Site, without SEO plugins. The Title-SEO is like this:

<title>Title　｜ Your Company Name</title>

, more specific, at the first step, create a PHP-file to display titles, and the next step, add the PHP-file to your header.php.

How to create the PHP-file to display titles

（１）Create a new PHP-file in order to do the title-SEO. The name of the PHP-file is "header-custom.php".
（２）Open your "header-custom.php", copyr the below and paste it to your "header-custom.php".

<?php
/////////////////////Title-SEO | If you use any SEO plugin, delete below. ////////////////////////
/* Created by RainbowLink Inc. */
$Site_Title = "Title of the Site. You can use the title which you created at the installation.";
$adding_text = "Your Company Name, Your Blog Name";
?>
<title><?php
global $page, $paged;
if(is_front_page()):
wp_title('|',true,'right');
echo $Site_Title.' '.$adding_text;
elseif(is_single()):
wp_title('|',true,'right');
echo ' '.$adding_text;
elseif(is_page()):
wp_title('|',true,'right');
echo ' '.$adding_text;
elseif(is_archive()):
wp_title('|',true,'right');
echo ' '.$adding_text;
elseif(is_search()):
wp_title('|',true,'right');
echo ' '.$adding_text;
elseif(is_404()):
echo'404 |';
echo ' '.$adding_text;
endif;
if($paged >= 2 || $page >= 2):
echo'-'.sprintf('p.%s |',
max($paged,$page));
endif;
?>
</title>

（３）Change $Site_Title and $adding_text, and save your "header-custom.php".
（４）In order to use your "header-custom.php" at your "header.php", copy the line below and paste it to your "header.php". At the upper place of </head> of your "header.php".

<?php get_template_part('header-custom'); ?>

To make your site-management-work easy, we recommend to line up the PHP-files for SEO like this:

<?php
/* SEO */
get_template_part('header-custom');
get_template_part('header-SEO');
?>

You can set more conditions in each condition in "header-custom.php".

For example, at our WordPress Demo Site, we added conditions to the Front Page and to the Single Page. At the Single Page, if there are 2 words of "DEMO" or "デモ" in the titles, our $adding_text "Presented by RainbowLink Inc.（株式会社レインボーリンク）" is displayed.

Add your specific conditions to your "header-custom.php" according to your SEO strategy.

If your WordPress displays empaty title tag in header.php,

please copy below and paste it to your functions.php.

remove_action(‘wp_head’, ‘_wp_render_title_tag’, 1);

If you can't edit functions.php, please do (A)(B) below.

(A) Open /wp-includes/general-template.php.

(B) Comment the line blow:

echo <title> . wp_get_document_title() . </title> . "\n";

like this:

<span class="penyellow">//</span>echo <title> . wp_get_document_title() . </title> . "\n";

You have to do (A)(B) whenever you upgrade WordPress. If you use functions.php, you don't do anything when you upgrade your WordPress.

このページのURL： https://jp.Rainbow-Link.com/marketing_article9.htm

RainbowLink Inc. ( 株式会社レインボーリンク )

https://jp.Rainbow-Link.com/

RainbowLink Inc.
https://www.Rainbow-Link.com/

SEO for WordPress site [Part 3] - SEO for Titles -

How to create the PHP-file to display titles

You can set more conditions in each condition in "header-custom.php".

If your WordPress displays empaty title tag in header.php,

please copy below and paste it to your functions.php.

If you can't edit functions.php, please do (A)(B) below.